Since the onset of Covid-19, the number of women around the world starting businesses has outnumbered the number of businesses registered by men.
And while this is positive for many reasons, it also comes with a detrimental and very real saboteur – burnout.
Despite the World Health Organisation (WHO) not considering burnout a medical condition, it is a common problem for those in business, with 77% of Australia’s admitting to burnout during 2020-21.
Burnout is defined as a state of emotional physical and mental exhaustion caused by excessive and prolonged stress, and is characterised by three key areas – feelings of energy depletion or exhaustion, increased mental distance or negativity from one’s job and reduced professional efficacy.
The Australian Psychological Society found that women are more likely to experience high levels of stress than men, which supports a recent Montreal University study that determined burnout is more prominent in women.
The cause of burnout is traditionally put down to excessive workloads, responsibilities and pressure. These are external contributors that, once recognised, can be rectified with simple systems… but these solutions are short-lived in their effectiveness as they are just masking the often larger, underlying problem.
The Institute of Women International has found that 4 out of 5 women are more prone to burnout because of unseen, internal conflicts and expectations they put on themselves, in comparison to 1 out of 8 men feeling the same.
In our 30 years of working with in excess of 10,000 businesswomen, 90% of those women have reported a drop in productivity throughout the month. While not a popular topic to discuss in business circles, it’s a well-known fact that women’s focus has a natural ‘ebb and flow’ that’s linked to their hormones, and something, if we are to really overcome burnout, can’t be ignored.
As a woman in business, being able to work with her natural ebbs and flows – and ‘make hay while the sun shines’ – will drastically decrease stress levels, reduce the possibility of burnout and at the same time, increase productivity.
Acknowledge the fears and insecurities run deeper than just a negative thought.
While mindfulness in the workplace is a more popular practice than years gone by, it’s equally as common for false-bravado strategies such as ‘fake it til you make it to be encouraged. And while this approach can offer a short-term burst of confidence, the strategy often amplifies the underlying issues and as energy runs out, the internal critic raises its ugly head.
Taking the time to address the internal fears and insecurities that drive the inner critic positions women to confidently handle workplace stresses with more ease.
Include yourself in a community of like-minded people
Being involved with a supportive environment is not just a desire for many women – it’s a crucial need that must be met on a regular basis.
The many demands of running a business alongside family (and personal) commitments often override the desire to attend social engagements. But getting caught in this trap of all work and no play amplify stress levels and burnout.
Biologically speaking, women thrive best when they are surrounded by community. Taking the time to connect with others on a similar journey – be that within the business world or in a more personal setting, provides a space where empathy for challenges can be met with brainstorming solutions and inspiration, which subsequently reduces burnout.
This post was aggregated from Dynamic Business (https://dynamicbusiness.com).